Bob Burdenski uses email and standard mail surveys to help institutions learn about donor and prospect giving attitudes and preferences.
Alumni relations programs use Bob's survey methods to track alumni expectations, perceptions and satisfaction with programs and services.
He utilizes standard survey analysis tools to examine response frequencies, means and averages, cross-tabulations of survey variables and other data elements to gain insights into the particular giving attitudes and opinions of each institution's own distinct prospect base.
One-time surveys provide a useful window on prospect giving interests and preferences. Periodic repeat surveys provide a cost-effective and quantifiable measure of institutional progress in changing and shaping prospect opinions and perceptions.
| What programs and services do our alumni want?
How does class year and age impact giving attitudes?
Is anybody reading our annual report?
How does previous giving impact current attitudes and opinions?
Does geography impact opinions about giving?
Do alumni who enjoyed a positive student experience contribute more?
Which groups of prospects tend to make unrestricted gifts?
Who prefers to make gifts that support students?
Do alumni care about U.S. News and World Report rankings?
What’s the biggest deterrent to giving among younger alumni?
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