More Bob In Print Here are some of the articles and publications where Bob Burdenski has been quoted over the years.
Bob InCASE Currents: Five Annual Giving Strategies For Today Annual giving remains a foundation of the development program, but best practices are changing fast. Read Bob's quotes in CASE Currents about evolving strategies for annual giving. (Oct. 2010) Download a pdf copy of the article
Bob Inthe Chronicle: Are Improved Rankings A Motivation For Giving? Helping the university's rankings may be motivating to some, but is it off-putting to others? (Sept. 2010) Download a pdf copy of the article
Bob Contributes Annual Giving Chapter To Independent Schools Marketing Book The book, edited by David Willows of the International School of Brussels, emphasizes marketing strategies for international independent schools.
Bob Contributes To New CASE Higher Ed Marketing Book The Real U, Lipman Hearne president Rob Moore's new comprehensive book on marketing for higher education, includes a section from Bob about your annual giving brand.
Bob Inthe Chronicle: Five Schools Inspiring Alumni Giving And How They're Doing It A reminder that you need to keep thinking
creatively and not just console yourself that
you're not any "more worse" than anybody else. (Feb. 2010) Download a pdf copy of the article
Bob In USA Today: Smart-Thinking Senior Gift Programs Are Stopping All The "Stuff" Read Bob's quote in USA Today about evolving ideas for unrestricted senior gifts. Go To The USA Today Article
Bob Inthe Chronicle: "Yes We Can" Email Fundraising Strategies Begin to Take Hold The Obama election campaign helps to accelerate the advance of online appeals (April, 2009) Download a pdf copy of the article