New to the profession? Or desperately in need of an update?
3-time Innovations in Annual Giving author and CASE Laureate Bob Burdenski teaches a 4-hour (pre-recorded) course on the fundamentals of today's annual giving fundraising.
Take-away learning outcomes from this masterclass will include:
- An overview of an annual giving program's role in engaging a broad base of support, prospect identification and segmentation, and subsequent donor relationship pipeline development;
- A discussion of traditional, new and emerging annual giving fundraising methods and channels, from the author of three CASE books on "innovations in annual giving;"
- A collection of examples of annual giving case for support messages that resonate (and why) with their audiences;
- Essential metrics for measuring and evaluating annual giving program success in a multi-channel world;
- Annual giving considerations for the current COVID-19 environment;
|
$195 for unlimited viewing
Following your completed purchase, you will receive an email with a link t view or download the training video for viewing at any time. You do not need to view the recording immediately. (Also note: There is no shipping - leave box checked.)
|
|
|
