2020 Pre-Conference Workshops

Get a head-start on the 2020 Meeting of the Minds Conference experience by attending one of three great pre-conference workshops.  All pre-conference workshops run from 9:00 a.m. to 11:30 a.m. on Wednesday, March 25th at the Kellogg West Conference Center.

NOTE:  Registration to attend one of our pre-conference workshops is $60.00 and is not included in the cost of the general conference registration fee.

*Sorry for any inconvenience – Registration for a pre-conference workshop is separate from the registration for the main conference.  Reserve your seat through one of the links below.

Pre-Conference Workshop: Learn to Build & Leverage Predictive Donor Models to Maximize Your Fundraising Returns
with Lo DeJanvry, UC Berkeley

Want to learn more about mining your data and building and leveraging predictive donor models to maximize returns on your direct response marketing programs and leadership prospect outreach? Come to this hands-on pre-conference workshop, equipped with your own institution’s data, to begin developing your own predictive donor models. And learn about how best to apply your models to advance your institution’s fundraising returns to ensure the success of your next annual and comprehensive campaigns.

Laurent “Lo” de Janvry has been in higher education marketing and development for over a decade.   He serves as Assistant Dean of College Relations & Development at the UC Berkeley College of Chemistry.  Previously, as the Director of Strategic and Direct Marketing Services at UC Berkeley, he grew the university’s annual giving department to provide direct response marketing, market research, and data mining-modeling services campus-wide. Lo has presented at numerous regional, national, and international conferences, and consulted universities on the utilization of market research and data mining-modeling to enhance their marketing, development, and alumni relations programs.   Lo has his undergraduate degree in Economics from the University of California at Berkeley, and his MBA from the University of Southern California Marshall School of Business. Before entering higher education, he worked in the private sector in marketing, brand strategy, and operational consulting for Arthur Andersen, Mars & Company, Del Monte Foods, and Prophet Brand Strategy.
Register for this pre-conference workshop here.

Managing Your Advancement Career
with Kent Stanley, Vice President for Advancement, Minnesota State University, Mankato

Details of this workshop to follow.
Register for this pre-conference workshop here.